What is brand advertising?

Brand advertising is a type of advertising that focuses on creating an impression of a brand in the eyes of the consumer rather than just promoting a single product or service. It usually involves creating a cohesive, unified look and feel for all aspects of the company's products, services and image across all aspects of its advertising.

What is the goal of advertising design?

Getting more specific, the goal of advertising design is usually (but not always!) to drive sales—and when an ad’s goal isn’t to drive sales, it’s to drive some other specific action, usually an action that will eventually lead to a sale. This targeted focus is where advertising design differs from other kinds of design.

What is advertising & how does it work?

Advertising is a step within the marketing process in which brands produce a piece of media (called an advertisement, advert or ad) that encourages potential customers to buy a product or service. One of the main differences between advertising and other types of marketing is that you pay to distribute ads.